Privacy Policy
Your privacy and the security of your personal information are important to us.
Effective Date: January 1, 2026
Last Updated: February 13, 2026
RUY Helpline - Mental Health & Behavioral treatment ("we," "us," or "our") operates the website ruyhelpline.site and our addiction treatment center located at US-45 BYP, Jackson, TN 38305. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or utilize our treatment services.
Information We Collect
Information You Provide
- Name, email address, phone number, and mailing address
- Insurance information for verification purposes
- Health-related information provided during inquiries or assessments
- Any other information you voluntarily provide through our website or during phone consultations
Information Automatically Collected
- IP address, browser type, and operating system
- Pages visited, time spent on pages, and referring URLs
- Device information and screen resolution
- Cookies and similar tracking technologies
How We Use Your Information
- To respond to your inquiries about our treatment programs
- To verify insurance coverage for potential patients
- To provide and improve our addiction treatment services at our Jackson facility
- To communicate with you about treatment options, appointments, and follow-up care
- To comply with legal obligations and healthcare regulations
- To analyze website usage and improve our online presence
- To protect the safety and security of our patients, staff, and facility
HIPAA Compliance & Protected Health Information
As a healthcare provider, RUY Helpline is committed to protecting your Protected Health Information (PHI) in accordance with the Health Insurance Portability and Accountability Act (HIPAA) of 1996 and its implementing regulations.
Your Rights Under HIPAA
- Right to Access: You may request access to your medical records and health information maintained by our treatment center.
- Right to Amend: You may request corrections to your health information if you believe it is inaccurate.
- Right to Accounting: You may request a list of disclosures of your health information made by our facility.
- Right to Restrict: You may request restrictions on how your health information is used or disclosed.
- Right to Confidential Communications: You may request that we communicate with you through specific channels or at specific locations.
- Right to a Copy: You may request a paper or electronic copy of your health information.
42 CFR Part 2 Protections
As a substance abuse treatment facility, records of patients treated at RUY Helpline are additionally protected under federal regulation 42 CFR Part 2, which provides stricter confidentiality protections for substance use disorder patient records. These records cannot be disclosed without your written consent except in limited circumstances as specified by law.
Information Sharing & Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- Treatment: With healthcare providers involved in your care at our facility
- Payment: With insurance companies for coverage verification and billing purposes
- Operations: For quality improvement and healthcare operations
- Legal Requirements: When required by law, court order, or government regulation
- Safety: To prevent serious threats to health or safety
- With Your Consent: When you provide written authorization for specific disclosures
Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze website traffic. These include:
- Essential Cookies: Required for the website to function properly
- Analytics Cookies: Help us understand how visitors interact with our website
- Performance Cookies: Help us improve website speed and performance
You can control cookies through your browser settings. Disabling cookies may affect your experience on our website but will not affect your ability to contact us or inquire about treatment.
Data Security
We implement appropriate technical and organizational security measures to protect your personal and health information, including:
- Encryption of data in transit and at rest
- Access controls and authentication measures
- Regular security assessments and updates
- Staff training on privacy and security practices
- Physical security measures at our Jackson treatment facility
Your Rights
You have the right to:
- Request access to the personal information we hold about you
- Request deletion of your personal information (subject to legal retention requirements)
- Opt out of marketing communications at any time
- File a complaint with the U.S. Department of Health and Human Services if you believe your privacy rights have been violated
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
Children's Privacy
Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18 through our website.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
Contact Us About Privacy
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us:
RUY Helpline - Mental Health & Behavioral treatment
Privacy Officer
US-45 BYP, Jackson, TN 38305
Phone: (423) 249-9898
Email: [email protected]